Turning complexity into clarity.

With 15+ years of experience, I help brands connect the dots across media, data, and creative — transforming disjointed ecosystems into seamless customer journeys.

Interior of an AI lab with dual monitors, a chair, and servers, featuring neon lighting.

Tinkering with AI, storytelling, and systems that scale.

Whether it’s building prompt workflows, exploring creative ops automation, or designing a card game from scratch, I use my blog to track projects where I test, learn, and grow.

My Expertise

Creative

I help creative teams work smarter (not harder) by bringing clarity to briefs, structure to workflows, and measurability to storytelling. Whether launching AI-powered content systems or optimizing asset production for omnichannel scale, I make sure creativity serves performance and purpose.

Technical

I thrive at the intersection of strategy and systems. From MarTech integration and CRM tagging frameworks to web analytics and automation, I translate complexity into scalable solutions. I’m fluent in how platforms talk to each other and how to make them work better together.

Media

I bridge paid and owned channels to create integrated performance ecosystems. From SEM and social to SEO and CRM, I specialize in aligning media strategy with business goals, leveraging real-time data, first-party insights, and a deep understanding of the full customer journey.

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UNIQLO

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Samsung

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PayPal

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Corteva Agriscience

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Thompson Reuters

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BNY Mellon

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AB In-Bev

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New Orleans Tourism

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NBC Universal

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Honda

- UNIQLO - Samsung - PayPal - Corteva Agriscience - Thompson Reuters - BNY Mellon - AB In-Bev - New Orleans Tourism - NBC Universal - Honda

Brands I’ve worked with include:

Man with glasses and dark hair against white background

Tech nerd. Gamer. Father.

Builder of better systems.

I’m endlessly curious about how things work — from AI workflows and content automation to storytelling in video games and marketing systems. I learn by doing, lead with empathy, and believe that structure and creativity don’t just coexist — they scale each other. I bring that mindset to every project, every partnership, and every opportunity to build something better.